Insane honesty
How to tie a bow tie.
If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.
B2B marketing / Velocity Culture
B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
B2B marketing / Velocity Culture
Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
B2B marketing / Velocity Culture
Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
B2B marketing / Customer experience
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
B2B marketing / Customer experience
The art of narrowing your offer even if it hurts your soul
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
B2B marketing / Brand
Buzzwords are blankets.
The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…
B2B marketing / Positioning