Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.
Galvanizing stories
The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…
B2B marketing / Positioning
Vertical content often out-performs generic, horizontal content—by a lot. Here’s what you need to know.
B2B marketing / Positioning
This is about a woefully under-used tactic in B2B content marketing. But it’s also a metaphor for all of B2B marketing, and what’s wrong with…
B2B marketing / Brand
Sport is all about the underdog. Whether its Miracle on Ice, Slap Shot or the Mighty Ducks (yes, I’m Canadian) the best stories in sport aren’t great to…
B2B marketing / Brand
Three (and a bit) steps from data to dashboards This is another post in our Content Performance series, in which we look at what B2B businesses need to make…
B2B marketing / Data
In the third post in the Galvanizing Story series, we look at the story created for OpenMarket—and its impact.
23. 04. 2019
What makes for a powerful galvanzing story? Five things that every compelling narrative has.
15. 04. 2019
Content marketing won. Now what? It’s time to re-center our marketing around big ideas. Meet the Galvanizing Story, the next (and first) big thing.
08. 04. 2019
Deadlines dictate the daily lives of every marketer—often at the cost of the things we’re really here to do. Maybe it’s time to slow down…
B2B marketing
Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.
Customer experience / Galvanizing stories
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