Year: 2017
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Blog Post
Why ideal prospects are the only prospects that matter
Doug Kessler | September 20th, 2017
Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here’s why.
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Blog Post
Meet the family: Encore Digital does B2B programmatic
Doug Kessler | August 21st, 2017
B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.
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Blog Post
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
Doug Kessler | July 30th, 2017
The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding changing?
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Blog Post
Introducing Velocity String™ – a new digital content format
Doug Kessler | July 25th, 2017
Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take a look…
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Blog Post
Why revenue is the wrong marketing metric
Doug Kessler | July 24th, 2017
B2B marketers are always chasing revenue, ‘the mother of all metrics’. Here’s why that’s a mistake — and why it distorts your strategy.
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Blog Post
Next 15 acquires Velocity
Doug Kessler | July 11th, 2017
A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…
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Blog Post
7 or 8 things every content marketer can learn from TED Talks
Doug Kessler | June 26th, 2017
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
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Blog Post
Velocity opens office in New York
Doug Kessler | May 23rd, 2017
Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and it’s in New York City. Can I get a ‘Woo-hoo!’ (A discreet…
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Blog Post
Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
Doug Kessler | May 5th, 2017
Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?
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Blog Post
Get the hell out of your office and learn something you lazy bum
Doug Kessler | April 27th, 2017
Surely, you and I have been to enough content marketing conferences. Nuh-uh. We haven’t. Here’s why.
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Blog Post
Let’s steal from the Airbnb City Guides
Doug Kessler | March 27th, 2017
Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…
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Blog Post
6 examples of insane honesty in content marketing
Doug Kessler | March 1st, 2017
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.