Year: 2017
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Blog Post
Next 15 acquires Velocity
Doug Kessler | July 11th, 2017
A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…
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Blog Post
7 or 8 things every content marketer can learn from TED Talks
Doug Kessler | June 26th, 2017
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
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Blog Post
Velocity opens office in New York
Doug Kessler | May 23rd, 2017
Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and it’s in New York City. Can I get a ‘Woo-hoo!’ (A discreet…
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Blog Post
Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
Doug Kessler | May 5th, 2017
Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?
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Blog Post
Get the hell out of your office and learn something you lazy bum
Doug Kessler | April 27th, 2017
Surely, you and I have been to enough content marketing conferences. Nuh-uh. We haven’t. Here’s why.
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Blog Post
Let’s steal from the Airbnb City Guides
Doug Kessler | March 27th, 2017
Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…
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Blog Post
6 examples of insane honesty in content marketing
Doug Kessler | March 1st, 2017
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
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Blog Post
The case for cojones in B2B marketing
Harendra Kapur | February 22nd, 2017
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?
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Blog Post
Managing expectations in content marketing: a pretty good guide
Doug Kessler | February 3rd, 2017
Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?
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Blog Post
The innovator’s imperative: pissing about with tech
Adam Ketterer | January 16th, 2017
Our version of innovation starts with not knowing what we’re doing – and that’s a good thing.
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Blog Post
Virtual insanity – How we can use VR in B2B marketing
Will Green | January 4th, 2017
“Hey, that’s not fair! The zombies sneak up behind you!”