Why you need both Plumbers and Persuaders in B2B marketing

B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It’s time to rebalance that.

10. 10. 2017

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Why ideal prospects are the only prospects that matter in B2B

B2B marketers love to cast the widest nets possible. That’s a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here’s why.

20. 09. 2017

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Meet the family: Encore Digital does B2B programmatic

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

21. 08. 2017

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…

30. 07. 2017

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Introducing Velocity String – a new digital content format

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…

25. 07. 2017

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Why Revenue is the wrong metric for B2B marketing

Marketers are always chasing Revenue, the so-called ‘mother of all metrics’. That’s a mistake and it distorts your strategy. Here’s how to fix that.

24. 07. 2017

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Next 15 acquires Velocity, the B2B tech marketing agency

A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…

11. 07. 2017

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7 or 8 things every content marketer can learn from TED Talks

Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.

26. 06. 2017

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Velocity opens office in New York

London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016.

23. 05. 2017

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Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared

Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?

05. 05. 2017

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Why you should go to content marketing conferences

Content marketing conferences are everywhere. It’s tempting to sit them out. Here’s why you really shouldn’t.

27. 04. 2017

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Let’s steal from the Airbnb City Guides

Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…

27. 03. 2017

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