Year: 2016
-
Blog Post
Content Lego: How to unlock latent value from your marketing
Neil Stoneman | December 21st, 2016
I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that 90-day diet or the 90 seconds a day exercise…
-
Blog Post
Content marketing fail? Ask your audience why.
Doug Kessler | December 13th, 2016
Our latest content marketing video performed so poorly that we asked our audience why it flopped. Here’s what happened.
-
Blog Post
From Benchmarks to Insight – your content marketing metrics
Lauren Armstrong | December 12th, 2016
When we work with clients, often we’re asked about benchmarks. People seem to love them – and we can see why. Answering the question, “How are we doing?” feels at least related to the question, “How…
-
Blog Post
Marketing an innovator’s dilemma
Harendra Kapur | December 5th, 2016
Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and what to do about it.
-
Blog Post
Honouring your audience: the B2B writer’s imperative
Doug Kessler | November 21st, 2016
I have mixed feelings when people refer to ‘the Velocity voice’. I love that we have a distinctive, even recognisable way of writing and that people seem to respond to it. But I wouldn’t want…
-
Blog Post
A great B2B content format: the long-ass web page
Doug Kessler | November 2nd, 2016
A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page. Here’s why we think you should be doing more of them.
-
Blog Post
Vision fatigue in B2B tech content marketing
Harendra Kapur | October 31st, 2016
In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.
-
Blog Post
Why every writer should try B2B copywriting
Clark | October 19th, 2016
When people ask about our professions, for some reason we not only tend to answer but answer truthfully. If you’re a writer, these encounters can feel a bit thorny. Your profession is also an essential everyday…
-
Blog Post
Why marketers suck at answering ‘What do you do?’
Will Green | October 12th, 2016
You’d think marketers would be great at telling people what they do and why it matters. Here’s why we aren’t.
-
Blog Post
The Numbers Game: 8 Content Marketing Accountability Steps
Neil Stoneman | October 11th, 2016
I loved Chad Pollit’s post Content Marketing World post on why “Google Ruined Content Marketing”. Chad puts Google’s long tail in his firing line twice: firstly, for directly creating a search system that rewards content…
-
Blog Post
Velocity wins Content Marketing Agency of the Year 2016!
Doug Kessler | September 12th, 2016
Woo-hoo! Velocity has won the Content Marketing Institute Award for Agency of the Year! It’s not just an honour, it’s a really great feeling too — as a breathless DK explains.
-
Blog Post
Content Marketing World 2016: snapshot of the discipline
Doug Kessler | September 8th, 2016
Two big trends from the midpoint of Content Marketing World 2016 — and some random highlights.