Year: 2015
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Blog Post
Content Marketing in the UK: 2016 Benchmarks, Budgets & Trends
Doug Kessler | December 9th, 2015
Our response to the new study from the Content Marketing Institute: Content Marketing in the UK: 2016 benchmarks, budgets and trends.
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Blog Post
Let’s Steal From the Greatest Infographic Ever
Doug Kessler | December 7th, 2015
Most B2B content marketing infographics suck. So what can we steal from one of the greatest infographic masterpieces of the genre?
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Blog Post
A content marketing chinwag with Ann Handley
Adam Ketterer | November 23rd, 2015
Ann Handley was in town the other week and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.
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Blog Post
Why B2B case studies suck
Our clients use B2B case studies a lot. We often get asked to re-write existing ones. But if we’re really, like really, honest, we don’t ever get very excited about them. (In fact, I may…
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Blog Post
8 tips for making a kick-ass B2B Prezi
Doug Kessler | November 20th, 2015
Prezi is a powerful storytelling medium. But it’s also fiddly as hell. Here are our 8 tips for producing great Prezis with less pain.
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Blog Post
Why your B2B content marketing should ‘Start With Why’
Doug Kessler | November 14th, 2015
Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).
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Blog Post
What we learned building our new website
Adam Ketterer | October 16th, 2015
Received wisdom says a marketing agency should never build its own website. But received wisdom is overrated, so we built the new Velocity site.
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Blog Post
Content Marketing slides into the Trough of Disillusionment
Doug Kessler | September 15th, 2015
I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of things I took away from the show. No one person…
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Blog Post
Talking to chairs at Inbound 2015
Doug Kessler | September 14th, 2015
Doug speaks at Inbound 2015 and comes away with a whole new set of neuroses to add to his collection.
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Blog Post
‘The Story of Content’: a film review
Doug Kessler | September 9th, 2015
A rave review of the new documentary, The Story of Content, by the Content Marketing institute and BrightCove.
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Blog Post
Velocity And Sprint win content marketing launch of the year
Doug Kessler | September 7th, 2015
Velocity swallowed our arrogance and entered some awards — and won one and are finalists for others. Woo-hoo!
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Blog Post
The glossary of terms as B2B content marketing
Doug Kessler | September 6th, 2015
A glossary can be a great piece of content if your world is fast-changing and your audience needs help.