B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008

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ShipServ.com Goes Live: a B2B Before and After

Eight years ago the B2B shipping industry was awash with e-marketplaces. Today, only ShipServ flourishes (the others are toast).

15. 04. 2008

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New White Paper Available: How to PPC in B2B

A new white paper published by Velocity…. How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation

04. 04. 2008

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How to PPC in B2B: Five Rules for Effective Lead Generation

How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation ….a new best practice white paper from Velocit

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The power of “You”: the 2nd person singular in B2B copywriting

Better copywriting by using the 2nd person singular voice. I’m talking to you.

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17 credibility builders that make your claims believable

B2B marketing is based on claims. Here are 17 ways to make sure your claims are believed.

28. 03. 2008

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Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation

I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…

18. 03. 2008

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Fighting Inertia: the toughest competitor of them all.

Early stage technology companies that have no competitors face an even greater challenge: the inertia of the target audience.

29. 02. 2008

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Keywords: how to build an effective strategy in B2B

We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re…

23. 02. 2008

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Champions and the Siren Effect: how early wins can mislead

Early champions can mislead early stage technology companies, says B2B technology marketing agency, Velocity.

19. 02. 2008

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Empathy and foreplay in B2B Marketing

B2B technology marketing comes down to empathy, and foreplay is where you show it. Headlines, introductions, first paragraphs.

07. 02. 2008

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