b2b-marketing-agency
Ten ways that B2B marketing copy goes wrong
Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of…
16. 08. 2010
Why KPIs underpin your B2B content marketing cycle?
Why B2B content marketing campaigns need KPIs to keep serving the needs of your customers
27. 07. 2010
B2B marketing’s virtuous digital circle: Spin Cycle
In B2B marketing you don’t want to work harder than your content. Find out a few days planning can deliver months of results to make management listen.
22. 07. 2010
How to structure a B2B argument
This post is about one aspect of building great B2B arguments: structure.
16. 07. 2010
The power of beliefs in B2B marketing
B2B Marketers: check out this great TED Talk by Simon Sinek on the power of beliefs in B2B marketing. People don’t buy WHAT you do they buy WHY you do it.
02. 07. 2010
B2B Copywriting: hitting the sweet spot
The Sweet Spot in B2B copywriting is copy that combines authenticity and clarity. Sweet Spot writing is 10-37 times more effective than shite.
30. 06. 2010
London-Based B2B Agency Runs Out of Tea
Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…
02. 06. 2010
What’s white, invisible, invaluable and online now?
No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.
29. 01. 2010
Why B2B customers are easier to lose than convert in one visit
Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in…
24. 11. 2009
Lethal Generosity: a key principle of social media marketing?
Lethal Generosity is a key principle of social media marketing.
05. 11. 2009