Tag: Petri Dish

  • Blog Post

    ShipServ.com Goes Live: a B2B Before and After

    We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

  • Blog Post

    Keywords: how to build an effective strategy in B2B

    We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why – to explain what separates a good keyword strategy from a stinker. I thought I’d share a bit of the thinking with you…

  • Blog Post

    Whose Tipping Point is it Anyway? A B2B Perspective…

    There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s ‘Tipping Point’ is fundamentally flawed. It’s compelling stuff, but what’s the point of ‘tipping’ and the pursuit of ‘influencers’ in a B2B environment..?

  • Blog Post

    Tweakonomics: Why B2B Marketing Agency Retainers Suck

    This post hereby announces the death of the good old monthly agency retainer. Tweakonomics is what you should be using to pay for your marketing services – it’s what we advocate for all our clients. Let me explain…

  • Blog Post

    Why Blog in B2B? The Final Word…

    The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because – if it’s done properly – it’s a relationship winner…

  • Blog Post

    12 Days Later: SEO Velocity Style – Get Results Quick!

    Yes, we’re a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we’re #2 on our key term ‘B2B technology marketing agency’ on Google.com (that’s right .com!). Here’s what happened in the interim…

  • Blog Post

    Velocity time warp: going way, way back to the early SEO days

    Do you remember the time when you didn’t exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth…