Tag: lead-nurturing

  • Blog Post

    What lead nurturing really means

    Lead nurturing is a metaphor that’s so well-worn we’ve forgotten it’s a metaphor. If you re-define it, you’ll get better at it. Here’s how.

  • Blog Post

    Hundreds trapped in MOFU hell

    This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.

  • Blog Post

    Stan does Funnel 2012 – the B2B marketing event

    Stan Woods tells you why you’d be insane to miss his session at FUNNEL 20122, the major B2B marketing event.

  • Blog Post

    Diary of a Content Pimp 3 – the promotion plan

    Everybody has a content plan these days but too few have content promotion plans. Here’s ours for the ‘Checklist’.

  • Blog Post

    Are you coming to FUNNEL?

    FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1 November at the Lancaster Hotel in London. As a…

  • Blog Post

    Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

    I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.

  • Blog Post

    B2B content marketing around buying triggers

    There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to go: build your content around your most important buying triggers.

  • Blog Post

    The B2B Marketing Manifesto: hot off the press

    “This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a…

  • Blog Post

    Marketo’s new Definitive Guide gets some Velocity

    We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).

  • Blog Post

    The power of B2B Lead Nurturing

    The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or failure of your company depends entirely…

  • Blog Post

    2010 Content Marketing Trends and Predictions

    Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s top B2B marketers, e-mail marketers and social media gurus” (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”

  • Blog Post

    Should free B2B content hide behind a form?

    The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a form (losing the list-building benefits)?…