This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.
Stan Woods tells you why you’d be insane to miss his session at FUNNEL 20122, the major B2B marketing event.
Everybody has a content plan these days but too few have content promotion plans. Here’s ours for the ‘Checklist’.
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline. It happens on 1 November at the Lancaster Hotel in London. As a…
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.
There are lots of ways to build your content marketing strategy — around personas, products, organisational structure… We’d like to suggest a new way to go: build your content around your most important buying triggers.
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto begins. It’s a lunatic rant, a…
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).
The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or failure of your company depends entirely…
Drumroll please… Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s top B2B marketers, e-mail marketers and social media gurus” (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”