lead-nurturing

What lead nurturing really means

Lead nurturing is a metaphor that’s so well-worn we’ve forgotten it’s a metaphor. If you re-define it, you’ll get better at it. Here’s how.

02. 03. 2016

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Hundreds trapped in MOFU hell

This is what happens when marketing automation goes wrong. A cautionary MOFU tale. In the cloud.

11. 03. 2014

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Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

A discussion of why British B2B marketers find it hard to make an impression

06. 04. 2011

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B2B content marketing around buying triggers

B2B content marketing around Buying Triggers. Call it trigger Marketing.

10. 03. 2011

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The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010

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Choose your patients carefully

Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.

08. 06. 2009

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Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

Two powerful tools & tactics for tough times: demand generation and online PR. No B2B technology marketer can ignore them.

28. 11. 2008

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