demand-generation

The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.

B2B marketing / Positioning

How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.

B2B marketing / Data

Read more

Why you need both Plumbers and Persuaders in B2B marketing

B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It’s time to rebalance that.

10. 10. 2017

Read more

Native Advertising: the apologists miss the point

The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.

10. 08. 2014

Read more

Great content marketing is a filter not just a magnet

We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.

19. 02. 2013

Read more

The Marketo Revenue Rockstar Tour Review

The tipping point for marketing automation in Europe has just been passed.

17. 11. 2011

Read more

Choose your patients carefully

Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.

08. 06. 2009

Read more

Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR

Two powerful tools & tactics for tough times: demand generation and online PR. No B2B technology marketer can ignore them.

28. 11. 2008

Read more