Tag: demand-generation
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Blog Post
Why you need both Plumbers and Persuaders in B2B marketing
Doug Kessler | October 10th, 2017
B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?
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Blog Post
Native Advertising: the apologists miss the point
Doug Kessler | August 10th, 2014
The native advertising defenders miss the main point: disguise is deception and tricking customers is a bad idea.
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Blog Post
9 tips for better sales & marketing dashboards
Doug Kessler | December 31st, 2013
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.
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Blog Post
Great content marketing is a filter not just a magnet
Doug Kessler | February 19th, 2013
We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.
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Blog Post
The Marketo Revenue Rockstar Tour Review
Doug Kessler | November 17th, 2011
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was fantastic. A buzzing, interesting, challenging day…
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Blog Post
On first impressions and landing pages
Ryan Skinner | April 11th, 2011
[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk…
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Blog Post
First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression” to heart, let’s talk first…
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Blog Post
Quick Case: when content goes social
Doug Kessler | September 30th, 2009
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
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Blog Post
Join us for a Demand Generation Webinar
Doug Kessler | September 24th, 2009
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.
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Blog Post
Why ShipServ won a 2009 CRM Market Award
Doug Kessler | August 25th, 2009
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ “for its holistic use of Marketo, Salesforce.com, and social media” — including viral video, eBooks, Twitter and a LinkedIn group (we’re kind of proud of our work on all these).
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Blog Post
Choose your patients carefully
Doug Kessler | June 8th, 2009
The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. Here’s why B2B marketers should do the same thing…
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Blog Post
Digital Velocity in eight tweets: accelerate your online engagement
Doug Kessler | March 8th, 2009
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.