copywriting

The power of “You”: the 2nd person singular in B2B copywriting

Better copywriting by using the 2nd person singular voice. I’m talking to you.

04. 04. 2008


What’s the freakin’ (Power)point!!??

Thought leadership in the interweb age

26. 11. 2007


Abbreviations, Acronyms & Jargon

Abbreviations, acronyms and jargon in general are pretty much unavoidable in tech marketing copy. If this really bothers you, read this post.

20. 10. 2007