Cross-fertilisation in social media: tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex,…
12. 03. 2009
blogging
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
03. 12. 2008
The Benefit Hierarchy in corporate positioning & message development
People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…
25. 11. 2008
The Velocity B2B Social Media & Web Engagement Mind Map
This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published…
21. 05. 2008
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…
16. 05. 2008
Your First (Free) Baby Steps in B2B Web Marketing
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…
01. 05. 2008
B2B web marketing trends for 2008
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…
04. 01. 2008
Why Blog in B2B? The Final Word…
The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B…
23. 12. 2007
How many agencies does it take to change a light bulb?
The answer of course is 57. There’s the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on… But what’s the future…
24. 11. 2007
x5 reasons to blog
That’s right, FIVE reasons your company should blog. Count ’em: Improved SEO – a steady flow of dynamic content published on a weekly…
13. 07. 2007
Reasons a business should blog a lot…
I’ve just read an interesting piece in this month’s Wired magazine on the subject of blogging. I’ve written elsewhere about the various…
17. 04. 2007
