b2b-lead-generation

B2B content marketing around buying triggers

B2B content marketing around Buying Triggers. Call it trigger Marketing.

10. 03. 2011

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B2B Marketing Agency campaign in a scribble

Two scribbles describing the B2B marketing campaign around the B2B Marketing Manifesto by Velocity Partners

22. 10. 2010

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The power of B2B Lead Nurturing

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel. So you own your company’s revenue pipe. The success or…

17. 02. 2010

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B2B web marketing: the platform battle

CRM meets CMS meets marketing automation in B2B marketing. Who will win?

08. 02. 2010

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The white paper is dead…or is it?

The role of the white paper in B2B marketing

16. 06. 2009

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The Content Marketing Workbook

A free eBook on thought leadership and content marketing for B2B marketers, from Velocity the B2B marketing agency.

11. 06. 2009

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Choose your patients carefully

Everyone talks about B2B marketing as if its job is to hoover up leads and throw them in a funnel. In reality, it’s a customer selection job.

08. 06. 2009

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Web personas and Mind Maps

Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do…

22. 04. 2009

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Simple Steps To A User Focused Site

Psion Teklogix’ New B2B Site

20. 04. 2009

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ROI and social media marketing for B2B

How to justify spending budget on online PR and social media marketing.

19. 03. 2009

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