B2B marketing

How to signal authority

Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.

B2B marketing / Messaging

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Why every marketing strategy should be a Learning Strategy

Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.

B2B marketing / Positioning

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Why marketing still needs soul: Jason Miller on punk over predictability

Jason Miller on Punk over Predictability

B2B marketing

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Ask Leela : Changing from SurveyMonkey to Momentive

How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.

B2B marketing

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Why you should kill more content

Marketers are supposed to finish the content they start, right? Maybe not. In fact, almost definitely not.

B2B marketing / Data

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Three ‘Why’ questions you need to answer fast and well

Too many B2B marketing teams fail to answer these three questions. You can fix that.

B2B marketing / Galvanizing stories

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How to write FAQs – an FAQ for B2B

We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.

B2B marketing

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Meaning, metrics and mojo: the 3 keys to B2B marketing today

If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.

B2B marketing / Messaging

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How Sara Varni thinks: a chat with Twilio’s CMO

Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots…

B2B marketing

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The B2B Show Must Go On: online events are the new F2F

A big part of B2B marketing is the live event—and a lot of marketing teams are really missing them.  The monthly speaker lunches, quarterly offsites,…

B2B marketing

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On Velocity’s Culture: airing out something that maybe we shouldn’t

A different kind of Values Statement. More an exploration of culture by exploring this one, we think rather special culture.

B2B marketing

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Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…

B2B marketing / Data

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