B2B marketing

9 Performance Marketing Metrics For 2023

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.

B2B marketing / Positioning

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Brand vs Performance Marketing: A plan to kill your silos

Many social media circles rock with a brand v performance marketing debates. It’s time to unite, rather than isolate, B2B marketing teams.

B2B marketing / Positioning

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Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.

B2B marketing / Positioning

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How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

B2B marketing / Positioning

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Let’s Steal From Mother Teresa

A look at how warm ol’ human moments can outperform even the hardest of hard statistics.

B2B marketing / Messaging

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Webflow is making us better digital designers

We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content.  Actually,…

B2B marketing / UX

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The inevitable Web 3.0 Backlash

The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…

B2B marketing / Web3.0

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Continue: The most chicken-hearted word in marketing

Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but…

B2B marketing / Messaging

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Why I hate the ‘Cover the Logo’ test

The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.

B2B marketing / Brand

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The Great Shift: a new marketing mindset for a new era

The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.

B2B marketing

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Ecosystem Marketing part 2: A conversation with Scott Brinker

No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.

Application marketing / B2B marketing

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B2B ecosystem marketing: three app marketplace plays

The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…

Application marketing / B2B marketing

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