B2B marketing
Let’s Steal From Mother Teresa
A look at how warm ol’ human moments can outperform even the hardest of hard statistics.
B2B marketing / Messaging
Webflow is making us better digital designers
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually,…
B2B marketing / UX
The inevitable Web 3.0 Backlash
The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…
B2B marketing / Web3.0
Continue: The most chicken-hearted word in marketing
Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but…
B2B marketing / Messaging
Why I hate the ‘Cover the Logo’ test
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
B2B marketing / Brand
The Great Shift: a new marketing mindset for a new era
The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.
B2B marketing
Ecosystem Marketing part 2: A conversation with Scott Brinker
No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.
Application marketing / B2B marketing
B2B ecosystem marketing: three app marketplace plays
The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…
Application marketing / B2B marketing
Why the customer is always right…but some are better than others
Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why.
B2B marketing
15 Web 3.0 ideas for B2B marketers
Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.
B2B marketing
Why B2B folks need to learn about Web 3.0 now
Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.
B2B marketing