Connecting with audiences

On Velocity’s Culture: airing out something that maybe we shouldn’t

A different kind of Values Statement. More an exploration of culture by exploring this one, we think rather special culture.

How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

When a white couple helped me break and enter

A marketer’s view on why we need to always remember the individual.

How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

WFH #4: Three principles for marketing in insane times

Marketing in a crisis like covid-19 is a very hard thing to get right.

Here are some principles that feel important for a time like this.

WFH #3: Good service in bad times

In moments like this, good service matters most.

Creativity’s guilty secret

Creativity and efficiency don’t often go together. Here’s why that’s true for creatives.

And caterpillars.

Let’s Steal From…The Beatles

The Beatles are the greatest band of all time—that much isn’t up for debate. But there’s also a huge amount marketers can learn from their success.

Buyer confusion is killing your marketing

Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

Let’s steal from holiday movies

I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…

Fortnite just pulled off an incredible marketing scam

How do you turn downtime into a global event?

Let’s steal from… Seventeenth Century Explorers

Something weird happened to communications in Early Modern England.