Positioning

Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.

B2B marketing / Positioning

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How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

B2B marketing / Positioning

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Why every marketing strategy should be a Learning Strategy

Every B2B marketing strategy should be a Learning Strategy. But most are actually based on a false sense of certainty. Let’s fix that.

B2B marketing / Positioning

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The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.

B2B marketing / Positioning

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WFH #8: Plan your emergence now

The brands that emerge first and shapely will be those who started planning now. Stop chasing the COVID story & plan something amazing.

Positioning / Velocity Culture

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Let’s steal from Apple

Apple was a laggard in content marketing. Then they leaned in… and crushed it.

B2B marketing / Positioning

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It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

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Let’s steal from The Simpsons

The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…

Galvanizing stories / Positioning

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Buzzwords are blankets.

The first time we argued about the term ‘digital transformation’ was three, maybe four years ago.       We were positioning a…

B2B marketing / Positioning

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Vertical marketing strategy in B2B: when, why, how?

Vertical content often out-performs generic, horizontal content—by a lot. Here’s what you need to know.

B2B marketing / Positioning

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