Data

10 Content Marketing Performance Metrics

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.

Data / Google analytics

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WFH#7: What we’re seeing

A quick look at some (early) data on how the pandemic has affected marketing metrics.

B2B marketing / Data

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Why you should sessionize your content

What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.

B2B marketing / Data

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How to create a content-powered demand generation system

Too many content marketers struggle to integrate with a demand generation system. And it costs leads and revenue. The answer is a joined-up content engine.

B2B marketing / Data

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How to report performance marketing metrics

Three (and a bit) steps from data to dashboards This is another post in our Content Performance series, in which we look at what B2B businesses need to make…

B2B marketing / Data

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Why SaaS providers need to get braver about proprietary data

Most SaaS providers are missing a huge opportunity to create unique, authoritative, insightful marketing using their proprietary data – here’s why they…

B2B marketing / Data

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What marketers should learn from Stripe Atlas

Here’s how high B2B marketers need to aim – and why Stripe Atlas is the best example of the new bar.

B2B marketing / Data

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