Marketing with mojo

Let’s Steal From…The Beatles

The Beatles are the greatest band of all time—that much isn’t up for debate. But there’s also a huge amount marketers can learn from their success.

B2B marketing / Brand

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The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

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Let’s steal from Apple

Apple was a laggard in content marketing. Then they leaned in… and crushed it.

B2B marketing / Positioning

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It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

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B2B and B2C: Two nations divided by a common language

We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…

B2B marketing / Velocity Culture

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Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

B2B marketing / Velocity Culture

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The video in a day project.

Sometimes you have to test what you’re capable of. We wanted to see if we could make a video in a day. Here’s how that went.

B2B marketing / Velocity Culture

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The glory of low-tech: the first Velocity Letterpress Day

What happens when you let a bunch of digital designers loose on an old Stephenson Blake printing press and a bunch of wood type?

Velocity Culture

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Let’s steal from The Simpsons

The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…

Galvanizing stories / Positioning

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Beyond tone of voice: what’s your stance?

Tone of voice is hugely important in B2B. But there’s something just as important and far less understood: stance. What your brand actually does that’s…

B2B marketing / Messaging

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