Brand building

The Great Shift: a new marketing mindset for a new era

The biggest change in B2B marketing is invisible: it’s a new marketing mindset that comes from two entirely new forces. And it changes everything.

B2B marketing

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Ecosystem Marketing part 2: A conversation with Scott Brinker

No one knows more about B2B app marketplace marketing than Scott Brinker. So we interviewed him about it.

Application marketing / B2B marketing

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B2B ecosystem marketing: three app marketplace plays

The marketplaces of the big B2B platforms have become major sources of revenue. Maybe it’s time we took them seriously as a channel…

Application marketing / B2B marketing

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15 Web 3.0 ideas for B2B marketers

Get your Web 3.0 thinking caps on, beeple. It’s time to innovate.

B2B marketing

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Why B2B folks need to learn about Web 3.0 now

Web3, crypto, blockchain, NFTs and decentralization are changing the world. No really. Get learning.

B2B marketing

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How to signal authority

Trust is bound up with authority. Here are some ofthe weird ways humans signal authority to other humans.

B2B marketing / Messaging

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Ask Leela : Changing from SurveyMonkey to Momentive

How do you change the name of one of the best-known brands in tech? Very carefully, says CMO Leela Srinivasan did it for SurveyMonkey/Momentive.

B2B marketing

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Advancing into audio: lessons from a seasoned podcaster

Samira Conteh, co-creator of the “Black, Broke and Brilliant” podcast, shares her tips for getting a new podcast off the ground. Practical, inspiring, and…

Brand

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Meaning, metrics and mojo: the 3 keys to B2B marketing today

If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.

B2B marketing / Messaging

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How Sara Varni thinks: a chat with Twilio’s CMO

Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots…

B2B marketing

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Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

B2B marketing / Galvanizing stories

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WFH #8: Plan your emergence now

The brands that emerge first and shapely will be those who started planning now. Stop chasing the COVID story & plan something amazing.

Positioning / Velocity Culture

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