Blog

Three ‘Why’ questions you need to answer fast and well

Too many B2B marketing teams fail to answer these three questions. You can fix that.

How to write FAQs – an FAQ for B2B

We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.

Meaning, metrics and mojo: the 3 keys to B2B marketing today

If we had to boil down the big challenges for any B2B marketer—to 3 words all starting with M—this would be that.

How Sara Varni thinks: a chat with Twilio’s CMO

Twilio is one of the hottest companies in B2B. Check out CMO Sara Varni’s insights on B2B branding, Push/Pull strategies, marketing to developers and lots…

The B2B Show Must Go On: online events are the new F2F

A big part of B2B marketing is the live event—and a lot of marketing teams are really missing them.  The monthly speaker lunches, quarterly offsites,…

On Velocity’s Culture: airing out something that maybe we shouldn’t

A different kind of Values Statement. More an exploration of culture by exploring this one, we think rather special culture.

How Drift thinks about B2B online events: an interview with Mark Kilens

Drift is learning super-fast about running B2B online events. Here’s what Mark Kilens thinks about it all.

Stop your content performance KPIs from ruining your content

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they’re measuring come…

Want to feel good about working in marketing in 2020? Get real.

Being in the optimism business in 2020 feels really weird.

Maybe the answer is to change the way we think about optimism.

10 Content Marketing Performance Metrics

Most content marketers aren’t good at measurement beyond simple analytics report. It’s time to change that.

The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.