Blog

An AI writing tool wrote this post. Really.

I didn’t think an AI writing tool could crank out a credible blog post. I was wrong.

The one question your marketing needs to answer in a recession

When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market.

Four ways a recession can kill your Galvanizing Story

As a recession looms and budgets tighten, your Galvanizing Story can start to crumble.…

The forbidden arts: what Marketing can learn from PR

Marketers could stand to learn a thing or two from PR’s vast wheelhouse.

Our resident ex-PR expert spills all.

Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…

How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

Let’s Steal From Mother Teresa

A look at how warm ol’ human moments can outperform even the hardest of hard statistics.

Webflow is making us better digital designers

We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content.  Actually,…

The inevitable Web 3.0 Backlash

The pattern is as old as plaid and paisley: A new thing comes along. Some people get really excited about the new thing. Some people get over-excited about…

Continue: The most chicken-hearted word in marketing

Marketers often latch on to words that soften their language. Actually, humans in general do this: think of the last time you said ‘Maybe I’m wrong but…

Why we’re so inspired by the MNDA mission statement

We’ve read a lot of Mission Statements. Most suck. This one is pretty great.

Why I hate the ‘Cover the Logo’ test

The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.