Blog

Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?

How to beat the sugar rush of short-term campaign leads

Short-term sugar rush leads happen when instant gratification takes precedence over long term strategy. …

How to fix employer branding’s mojo problem

The old recruitment marketing playbook isn’t working any more. Now, the best employer branding looks a lot like the best B2B marketing…

B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.

Gated content locks out leads — so why keep doing it?

Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.

9 Performance Marketing Metrics For 2023

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.

Brand vs Performance Marketing: A plan to kill your silos

Many social media circles rock with a brand v performance marketing debates. It’s time to unite, rather than isolate, B2B marketing teams.

Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.

7 books for B2B writers, editors and readers

I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).

Why feedback gets worse in a recession and how to handle it

As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…

Generative AI for B2B content marketing is here

Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.

Why it feels weird saying mean things in B2B marketing (and how to get over it)

Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.

But it can also be hugely valuable. Here’s 3 reasons why…