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Marketing campaigns win big when performance and creative tango together

Campaigns work best when creative marketing meets performance marketing. And we’ve got the PROOF.

B2B marketing / Positioning

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Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?

B2B marketing / Positioning

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How to beat the sugar rush of short-term campaign leads

Short-term sugar rush leads happen when instant gratification takes precedence over long term strategy. …

B2B marketing / Positioning

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How to fix employer branding’s mojo problem

The old recruitment marketing playbook isn’t working any more. Now, the best employer branding looks a lot like the best B2B marketing…

B2B marketing / Brand

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B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.

B2B marketing / Positioning

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Gated content locks out leads — so why keep doing it?

Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.

B2B marketing / Positioning

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9 Performance Marketing Metrics For 2023

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.

B2B marketing / Positioning

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Brand vs Performance Marketing: A plan to kill your silos

Many social media circles rock with a brand v performance marketing debates. It’s time to unite, rather than isolate, B2B marketing teams.

B2B marketing / Positioning

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Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.

B2B marketing / Positioning

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7 books for B2B writers, editors and readers

I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).

10. 01. 2023

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Why feedback gets worse in a recession and how to handle it

As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…

15. 12. 2022

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Generative AI for B2B content marketing is here

Generative AI has tipped. It’s finally good enough to be a part of a lot of brands’ content creation process. Cue the backlash.

08. 12. 2022

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