Blog

Caveman style ABM is pissing off everyone’s best prospects

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…

ABM

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AI and SGE are a long-overdue wakeup call for B2B SEO

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…

Artificial Intelligence / B2B SEO

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Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / B2B SEO

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Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

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The universal digital marketing audit

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

B2B marketing / Data

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A reluctant marketer’s 5-year love letter to B2B

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…

Velocity Culture

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Stop the relay race: The evolution of B2B marketing and why yours isn’t working

Explore the evolution of B2B marketing. From a relay race to a rowing team – find out what needs to change.

B2B marketing

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Let’s steal from Spotify Wrapped

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…

Data

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How to roll out a company roll-up

It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…

Galvanizing stories / Positioning

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Why an ABM foundation makes your whole marketing strategy work harder

Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…

ABM / B2B marketing

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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just,…

B2B marketing / Brand

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Marketing your business model: The killer differentiator

Some of the highest-impact disruptors in the last few decades haven’t really been technology innovations. They’ve been business model…

B2B marketing / Brand

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