Blog

Are our stakeholders killing our marketing?

This may not be the most important thing you read this week, but it links to it.

19. 04. 2018

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Can we promote products again?

Content marketing dogma says we must suppress our promotional messages. What if that’s wrong?

12. 04. 2018

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What GDPR really means

GDPR is coming. Here’s our take on what it really means for marketers.

21. 03. 2018

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10 B2B marketing delusions

Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into…

08. 03. 2018

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Why Google doodle

Here’s why Google doodle, and what content marketers can learn from them

22. 02. 2018

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40 reasons good people make crap content

Why do so many smart, talented people still make so much crap content marketing? Here are 40 reasons. Recognize any?

08. 02. 2018

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Did Crap come true? How to fight the content marketing deluge

Content marketing has gone mainstream and the prediction that it would be mostly crap… has kind of come true. Here’s what you can do about it.

06. 02. 2018

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Five years of Crap content: an anniversary of sorts

‘Crap: Why The Biggest Threat To Content Marketing Is Content Marketing’ is 5 years old. Four million views later, here’s what we learned about content.

10. 01. 2018

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Why you need both Plumbers and Persuaders in B2B marketing

B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It’s time to rebalance that.

10. 10. 2017

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Why ideal prospects are the only prospects that matter in B2B

B2B marketers love to cast the widest nets possible. That’s a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here’s why.

20. 09. 2017

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Meet the family: Encore Digital does B2B programmatic

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

21. 08. 2017

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…

30. 07. 2017

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