Blog

Five transitional writing tips from a marketing novice

A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer.…

10. 09. 2018

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Dev can help: When content needs B2B web developers not writers

Content isn’t just about writers and designers any more. If you’re just thinking of B2B web developers as people who make websites, you’re missing out on…

03. 09. 2018

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The best CMS isn’t a platform—it’s an approach

Many marketers stress over which is the ‘best’ CMS. But the reality is that your people matter way more than your platform.

28. 08. 2018

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An interview with Scott Brinker, Martech Super-graphic Guy

The man, the myth, the legend behind Brinker’s Beast, the single piece of content that’s eating the world.

20. 08. 2018

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Let’s Steal From the Marketing Technology Supergraphic

What can you steal from one of the most successful pieces of B2B content of all time? Quite a lot…

13. 08. 2018

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If content doesn’t cost you anything, it isn’t worth anything

What does your content cost you?

06. 08. 2018

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The Camel – a cautionary tale

Writing a good B2B strapline is hard. Here’s how not to do it.

30. 07. 2018

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Explaining ‘content’ to my Aunt Ethel*

Why’s it so hard to explain what content is? More important – how do you explain it?

23. 07. 2018

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Three reasons your writing still sounds like marketing

Writers who sound like marketers don’t get very far in the world of B2B content. Here’s why – and what to do if you’re one of them.

16. 07. 2018

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Why the customer journey is a hero’s journey. Sort of.

We take a look at what exactly a story is, and why that might help us when thinking about customer journeys.

15. 05. 2018

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Build an audience. Build a moat.

What’s the point of content marketing?

25. 04. 2018

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Managing stakeholders: an interview with Elle Woulfe

Elle Woulfe is one of the best B2B marketers in the business and one of the best we’ve ever seen at managing her stakeholders. So we asked her how she does…

24. 04. 2018

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