Recombinant Innovation: Why B2B Marketing Collaboration Is Worth The Effort
If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation”. If…
If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation”. If…
B2B marketing
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
B2B marketing
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Sales & Marketing alignment
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…
ABM
Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…
Artificial Intelligence / B2B SEO
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
B2B marketing / B2B SEO
With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…
B2B marketing / Brand
Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.
B2B marketing / Data
Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…
Velocity Culture
In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…
B2B marketing
Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…
Data
It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…
Galvanizing stories / Positioning
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.