Why it feels weird saying mean things in B2B marketing (and how to get over it)

Sometimes we have to talk about why our rivals suck—and that can be uncomfortable.

But it can also be hugely valuable. Here’s 3 reasons why…

An avatar of the author

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

Related blog/content

The best homepage I’ve seen this year

Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.

Cameron Williams | 27. 03. 2025