We’re Velocity, we’re growing fast and we’re looking for a few geniuses (copywriters, designers, planners…).
But we’re not just hiring anyone who walks past the door and we don’t just fill slots with CVs. We aim a bit higher than that: geniuses with souls, manners and senses of humour.
To us, a genius is not someone with a high IQ, it’s someone who is more than usually passionate about what they do. Almost unhealthily passionate.
If you love marketing and business and technology and creativity, we think this is the single best place in the world to spend a career.
We’ll never be the biggest B2B agency in the world. Our goal is a lot less Gordon Gekko and a bit more Richard Feynman. We aim to be the most interesting B2B agency in the world. Which may not be as lucrative but is a hell of a lot more fun.
If you’re wondering whether business-to-business (and specifically technology) marketing can ever be as rewarding as consumer marketing, there’s a very short answer: it’s more rewarding. Here’s why:
Why B2B is the place to be
- Because business can change the world and technology is changing it.
While Diet Coke will only ever be sugar water without the sugar.
- Because it’s hard.
You have to really understand this stuff to sell it. There’s no coasting. And hard things are always more rewarding.
- Because it’s exciting.
Our clients are innovators and entrepreneurs. Brilliant people inspire.
- Because it’s grown-up.
We don’t condescend to the target audience and we don’t manipulate his or her insecurities. We build compelling arguments, back them up with air-tight evidence and incite action. And you don’t have to shower after doing that.
- Because it’s incredibly dynamic.
Digital, analytics, video, lead nurturing… this is the steepest learning curve you’ll ever be on. Ask any snowboarder: that’s the best part.
- Because it’s cutting edge.
Some of the new B2B tools are much more sophisticated than their consumer versions. They have to be when a sale can mean a million.
- Because it’s important.
For every bottle bought of Katie Price’s Sensation (or whatever), there are a hundred business-to-business transactions behind the scenes. In economic terms, she’s the tip, we’re the iceberg.
If anyone tells you that B2B is a marketing backwater, thank them for their insight and find someone more interesting (and less fashionable) to share a drink with.
This is where the action is and Velocity is smack in the middle of it.
If you’d like to be a part of it, get in touch.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023