Ten ways that B2B marketing copy goes wrong

Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of them?

An avatar of the author

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

Related blog/content

Yes, AI is making you stupid

Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.

Luke Gain | 10. 06. 2025