Hot potato: the holy trinity of technology marketing

An avatar of the author

Roger Warner

18. 11. 2007 | 1 min read

Hot potato: the holy trinity of technology marketing

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

To celebrate the launch of a whole new Velocity, Doug (our Creative Director) has put pen to paper to get a bunch of important stuff off his chest…

His new missive us entitled ‘The Holy Trinity of Technology Marketing: Answering the Three Questions that will earn you the right to sell’ and it’s required reading for anyone who wants to unleash a technology product into the world.

Check it out now. In it you’ll find ways to address the following three questions:

1. Who the hell are you?

2. Why should I care?

3. Why should I believe you?

….and let’s face it, if you can’t answer them then you’re stuffed.

Published in:

  • branding

  • copywriting

  • identity

  • marketing

  • Thought Leadership

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.