His new missive us entitled ‘The Holy Trinity of Technology Marketing: Answering the Three Questions that will earn you the right to sell’ and it’s required reading for anyone who wants to unleash a technology product into the world.
Check it out now. In it you’ll find ways to address the following three questions:
1. Who the hell are you?
2. Why should I care?
3. Why should I believe you?
….and let’s face it, if you can’t answer them then you’re stuffed.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023