Hot potato: the holy trinity of technology marketing

To celebrate the launch of a whole new Velocity, Doug (our Creative Director) has put pen to paper to get a bunch of important stuff off his chest…

His new missive us entitled ‘The Holy Trinity of Technology Marketing: Answering the Three Questions that will earn you the right to sell’ and it’s required reading for anyone who wants to unleash a technology product into the world.

Check it out now. In it you’ll find ways to address the following three questions:

1. Who the hell are you?

2. Why should I care?

3. Why should I believe you?

….and let’s face it, if you can’t answer them then you’re stuffed.


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