Enterprise Technology Marketing: Learning to Love the Godless Barbarians

Witness the new IT buyer! Software acquisition’s no longer only for CIOs. We look at new IT buyers broken down into archtypes, and how to market to them…

An avatar of the author

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

Related blog/content

The best homepage I’ve seen this year

Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.

Cameron Williams | 27. 03. 2025