Digital PR: Shut up and listen

An avatar of the author

Doug Kessler

19. 01. 2009 | 1 min read

Digital PR: Shut up and listen

1 mins left

Get the newsletter

Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month.

A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice.  Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but Joshua is pretty switched on.

Joshua Reynolds on Digital PR

Good stuff on how marketing is moving from “Spin first, ask questions later,” to “Shut up and listen.”

Also on how control of the brand is shifting and how PR people — who ought to be good at navigating things they don’t control — can use this shift.

Published in:

  • b2b-marketing

  • b2b-technology-marketing

  • content

  • content-marketing

  • copywriting

  • Digital PR

  • Online PR

Enjoyed this article?
Take part in the discussion

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

illustration of a an envolope

Related blog/content

How to break free from the benchmark trap

If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.

Agustin Rejon | 06. 09. 2023


There are no comments yet for this post. Why not be the first?

Leave a comment/reply

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.