Nur Caplin's posts

2 results

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…

Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?