Nur Caplin

We’ve got 2 posts from Nur

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…

B2B marketing / Messaging

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Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?

B2B marketing / Positioning

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