Nur Caplin

Writer

Having decided that she would absolutely not do whatever she studied at university (which she refers to only as “the thing”) for the rest of her life, Nur responded to a dodgy-sounding advert for a copywriting job and has never looked back since – ultimately responding to our dodgy-sounding advert for a copywriting job.

Nur claims she has a mug for every occasion. We can back this up: she brought two mugs to her interview, one emblazoned “I am nailing this interview” and the other “I am failing this interview”. Luckily she only had cause to drink from the latter, and was able to smash her “Fuck: I didn’t get the Velocity job” mug shortly afterwards.

We’ve got 2 posts from Nur

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…


Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?