Nur Caplin
Writer
Having decided that she would absolutely not do whatever she studied at university (which she refers to only as “the thing”) for the rest of her life, Nur responded to a dodgy-sounding advert for a copywriting job and has never looked back since – ultimately responding to our dodgy-sounding advert for a copywriting job.
Nur claims she has a mug for every occasion. We can back this up: she brought two mugs to her interview, one emblazoned “I am nailing this interview” and the other “I am failing this interview”. Luckily she only had cause to drink from the latter, and was able to smash her “Fuck: I didn’t get the Velocity job” mug shortly afterwards.
Making buyers care just isn’t enough right now
When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?
B2B marketing / Positioning