Let’s steal from Spotify Wrapped
Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…
Alanna Alexander's posts
Writer
4 results
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
Interactive vs static content: Why dynamic experiences increase engagement
Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
15. 12. 2022
