Alanna Alexander
Writer
Alanna hails from Qatar. But also India. And America (kind of). So we were thrilled when our trendiest jetsetter decided to settle in leafy Richmond. When she isn’t busy naming other people’s pets and baking overly complicated French pastries, she’ll occasionally turn her attention to writing sizzling copy for her clients (no puns please. She hates puns).
Fun fact: Alanna’s first gig in the UK involved writing about Victorian era stamps. She won’t stop talking about it.
How to get the most out of SME interviews
Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…
B2B marketing
Interactive vs. static content: Why dynamic experiences increase engagement
Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…
B2B marketing / Design
Why feedback gets worse in a recession and how to handle it
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…
15. 12. 2022