Alanna Alexander

We’ve got 4 posts from Alanna

Let’s steal from Spotify Wrapped

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of…

Data

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How to get the most out of SME interviews

Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a deep…

B2B marketing

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Interactive vs. static content: Why dynamic experiences increase engagement

Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…

B2B marketing / Design

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Why feedback gets worse in a recession and how to handle it

As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help.…

15. 12. 2022

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