Stan Woods's posts

CEO

44 results

10 Tips for Using Twitter And Email Marketing for B2B

We’re exploring how to use Twitter for B2B marketing right now (you can follow us at http://twitter.com/velocitytweets). As part of that exploration, I saw…

28. 01. 2009


The web is 6500 days old

it’s only 6500 days or so since Tim Berners-Lee invented the World Wide Web. At Christmas in 1990 he initiated the first successful communication between a…

06. 01. 2009


Papa’s got a brand new bag, maaan.

A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. ‘Build it and expect them to…

18. 12. 2008


Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…

05. 12. 2008


Cisco gets gold star for daring to do it differently

As a marketing company, we spend a lot of time trying to get attention for our clients’ latest gizmos. That’s why we applaud Cisco’s latest product launch…

11. 11. 2008


Because you’re worth it

Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming…

06. 11. 2008


The ‘Big Mo’ in B2B technology marketing: are we listening to Gartner?

As we seek to build our business, we’re meeting a lot of B2B tech firms. Pretty much every one of them says their own momentum is intimately connected to…

18. 01. 2008


LinkedIn: Facebook for ugly people?

Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new…

19. 12. 2007