Stan Woods

Founder

Stan started out in university teaching before moving into military intelligence. By a circuitous route, he found himself heading up the UK’s biggest tech PR company (Brodeur) and flogging it to Omnicom.

We’ve got 30 posts from Stan

Don’t get lost on the mobile Web: a mobile marketing e-Book

We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at…

26. 03. 2009

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ROI and social media marketing for B2B

One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is…

19. 03. 2009

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‘Inspired by Kittens’ – Five branding lessons from social media

In September 2008, Fallon’s Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the…

05. 03. 2009

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Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…

05. 12. 2008

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Because you’re worth it

Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming…

06. 11. 2008

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LinkedIn: Facebook for ugly people?

Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new…

19. 12. 2007

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