Usability Matters: Make or Break Strategies for B2B Web Sites
You spend a fortune driving people to your website. But you waste this traffic if your site isn’t usable.
01. 02. 2008
Roger Warner's posts
54 results
Whose Tipping Point is it Anyway? A B2B Perspective…
There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s ‘Tipping Point’ is fundamentally flawed. It’s compelling stuff, but…
Tweakonomics: Why B2B Marketing Agency Retainers Suck
This post hereby announces the death of the good old monthly agency retainer. Tweakonomics is what you should be using to pay for your marketing services -…
25. 01. 2008
ShipServ adds Velocity to web marketing effort
ShipServ, the leading maritime e-marketplace, has chosen Velocity to execute a major website messaging and redesign project…
18. 01. 2008
The Couch Potato is Dead
‘Digital Proposition Management for on-demand entertainment’ can sound abstract (if you’re not an IPTV firm). So Velocity did something different for…
Pico-Branding: New Rules for Marketing
How does Facebook, YouTube, Flickr, blogging, and every other web 2.0 BlaBla service change what we need to be doing in marketing, and what are the concepts…
15. 01. 2008
B2B web marketing trends for 2008
Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…
04. 01. 2008
Why Blog in B2B? The Final Word…
The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B…
23. 12. 2007
Usability error – won’t work, too new…
Had to share this one. I was just doing a spot of browser testing on an old PC. Got the following error pop-up from a security app deep in the system…
21. 12. 2007
How NOT to sell yourself online
I was just uploading some images to our Flickr stream when I caught sight of the one of the most useless, intrusive banners of all time…
13. 12. 2007
Sites we like: Flickr Tag Browser
Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it’s so slick and central to the tool…
12. 12. 2007
Why Web Usability Matters
You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone…
11. 12. 2007
