Martha Rzeppa
Gating assets: The unconsidered alternative
It’s not a question of “if” to gate, but a question about “when” to gate.
22. 07. 2014
How Google stole Christmas
Retargeting at its best (or worst). Based on a true story – mine.
18. 12. 2013
The missing post-purchase funnel
We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?
12. 11. 2013