Luke Metcalfe

We’ve got 3 posts from Luke

Four free ways your CRM can drive more value across the business

A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.

B2B marketing / Positioning

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Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…

Data / Google analytics

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Why the customer is always right…but some are better than others

Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why.

B2B marketing

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