Luke Metcalfe

Senior Writer

Like most B2B tech copywriters, Blackburn-born Luke grew up a highly talented football player – even winning Man of the Match in the East Lancashire Cup Final in 2002. Luckily for us, Luke decided he had bigger fish to fry than taking England to World Cup glory and now confines his footballing activities to supporting Blackburn Rovers FC and scoring “beautiful” own goals at 5-aside matches.

He also has a somewhat fractious relationship with technology, having sworn off owning a pet ever since his Tamagotchi “ran out” (of battery-power, presumably?).

We’ve got 3 posts from Luke

Four free ways your CRM can drive more value across the business

A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.

B2B marketing / Positioning

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Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity…

Data / Google analytics

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Why the customer is always right…but some are better than others

Looking for a competitive edge in the B2B world? It’s time to think differently about what your customers bring to the table. Here’s why.

B2B marketing

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