Luke Gain

Creative Director

Luke describes himself as a “pretty average cook and lapsed musician.” This seems harsh, but given his razor-sharp descriptions of everything else in the world (not least B2B tech), we’ll take him at his word.

At 17, he Googled “how to get paid for writing” (far more mature than some of the team’s searches at the same age) and never looked back. One content-marketing journey later, he’s now our Head of Writing — propelled by a jealousy-inducing combo of talent, diligence and curiousity.

We’ve got 8 posts from Luke

Marketing your way through big moments of change

Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?

12. 09. 2024


Why brand isn’t just your marketing team’s problem

Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.


Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.


How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.


The antidote to uncertainty

You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.


Fortnite just pulled off an incredible marketing scam

How do you turn downtime into a global event?


Let’s steal from… Seventeenth Century Explorers

Something weird happened to communications in Early Modern England.


Why SaaS providers need to get braver about proprietary data

Most SaaS providers are missing a huge opportunity to create unique, authoritative, insightful marketing using their proprietary data – here’s why they…