Luke Gain
Creative Director
Luke describes himself as a “pretty average cook and lapsed musician.” This seems harsh, but given his razor-sharp descriptions of everything else in the world (not least B2B tech), we’ll take him at his word.
At 17, he Googled “how to get paid for writing” (far more mature than some of the team’s searches at the same age) and never looked back. One content-marketing journey later, he’s now our Head of Writing — propelled by a jealousy-inducing combo of talent, diligence and curiousity.
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
B2B marketing / B2B SEO
Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
B2B marketing / Positioning
How to write an anonymous business case study that doesn’t suck
Why the pursuit of public references shouldn’t bury your best stories.
B2B marketing / Messaging
The antidote to uncertainty
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
B2B marketing / Positioning
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
B2B marketing / Customer experience
Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
Why SaaS providers need to get braver about proprietary data
Most SaaS providers are missing a huge opportunity to create unique, authoritative, insightful marketing using their proprietary data – here’s why they…
B2B marketing / Data