Luke Gain
Creative Director
Luke is our Creative Director, overseeing Velocity’s strategy, writing, design and digital output. He specialises in helping clients take brands, stories and campaigns to market that coax buyers out of hiding. He’s been working in B2B tech marketing for 12 years. He spent the first six shamelessly stealing from everything that Velocity Partners published, and then joined the agency in 2017 to start making stuff worth stealing.
If you’re on a video call with Luke, you’re likely to see a bunch of guitars and drums behind him that he used to be really good at and now are mostly for show. You might also see his Border Collie Peg, who is definitely smarter than him. She might look fluffy and unassuming, but she’s coming for his job. And yours too.
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
B2B marketing / B2B SEO
Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
B2B marketing / Positioning
How to write an anonymous business case study that doesn’t suck
Why the pursuit of public references shouldn’t bury your best stories.
B2B marketing / Messaging
The antidote to uncertainty
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
B2B marketing / Positioning
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
B2B marketing / Customer experience
Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
Why SaaS providers need to get braver about proprietary data
Most SaaS providers are missing a huge opportunity to create unique, authoritative, insightful marketing using their proprietary data – here’s why they…
B2B marketing / Data