Luke Gain's posts
Creative Director
7 results
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Introducing… Velocity 3.0
We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.
B2B marketing / Positioning
How to write an anonymous business case study that doesn’t suck
Why the pursuit of public references shouldn’t bury your best stories.
B2B marketing / Messaging
The antidote to uncertainty
You’re nursing frozen budgets and interrupted plans. That doesn’t mean it’s time to stand still.
B2B marketing / Positioning
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
B2B marketing / Customer experience
Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
Why SaaS providers need to get braver about proprietary data
Most SaaS providers are missing a huge opportunity to create unique, authoritative, insightful marketing using their proprietary data – here’s why they…
B2B marketing / Data