Helena Aziz's posts

How to stop teaching granny to suck eggs

We’re non-experts marketing to experts – that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them.

Creativity’s guilty secret

Creativity and efficiency don’t often go together. Here’s why that’s true for creatives.

And caterpillars.

The question you’re least likely to ask

Marketing has conventions – loads of them. So what’s the thing you’re so familiar with that it just doesn’t register anymore? And how the heck are you…