All posts by Emma Langley

Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
Want to be a better marketer? Do nothing.

Why twiddling your thumbs needs to be higher up your to-do list…
10 (or so) principles of writing at Velocity

We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks alone. But that got me thinking: if I could…
Ten ways to sell a great idea

See 10 ways to package up your content marketing ideas so you can maximise your chances of stakeholder buy-in.
Five transitional writing tips from a marketing novice

A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer. This is a post…
Three reasons your writing still sounds like marketing

Writers who sound like marketers don’t get very far in the world of B2B content. Here’s why – and what to do if you’re one of them.