David Bard

We’ve got 4 posts from David

Let’s Steal From…The Beatles

The Beatles are the greatest band of all time—that much isn’t up for debate. But there’s also a huge amount marketers can learn from their success.

B2B marketing / Brand

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It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

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B2B and B2C: Two nations divided by a common language

We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…

B2B marketing / Velocity Culture

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Let’s steal from The Simpsons

The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…

Galvanizing stories / Positioning

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