Charlie Langley's posts

ABM Strategist in Performance

2 results

Caveman style ABM is pissing off everyone’s best prospects

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…

Why an ABM foundation makes your whole marketing strategy work harder

Most ABM campaigns are too narrow. Not in their focus, but in their ambition.  Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…