Charlie Langley
ABM Strategist in Performance
Charlie grew up on an ancient copper mine — a childhood she describes as “beautiful but kind of deadly”. As the head of ABM at Velocity, she helps our clients sharpen their ICPs and make the most of their marketing budget. She’s also sci-fi and fantasy buff, a fact gatherer, and the cringiest mom in the world (according to her kids). Charlie is also the first British person to admit that baked beans are vile. Congratulations, Charlie.
Demandbase ABM certification (Advanced), Demandbase ABX certification, Google Paid Search
Why an ABM foundation makes your whole marketing strategy work harder
Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’…
ABM / B2B marketing