Adam Ketterer's posts

5 results

Why most brands shouldn’t “start with why”

Simon Sinek’s “Start with why” mantra works for inspiring leaders. But your average brand? Not so much. Here’s why you shouldn’t start with why unless…

28. 02. 2019

The innovator’s imperative: pissing about with tech

Our version of innovation starts with not knowing what we’re doing – and that’s a good thing.

16. 01. 2017

What we learned building an online quiz tool

A few lessons from our experience writing, designing and developing an online quiz tool and integrating it with Marketo.

15. 04. 2016

A content marketing chinwag with Ann Handley

Ann Handley was in town the other week and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to…

23. 11. 2015

What we learned building our new website

Received wisdom says a marketing agency should never build its own website. But received wisdom is overrated, so we built the new Velocity site.

16. 10. 2015