Velocity Culture

A reluctant marketer’s 5-year love letter to B2B

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…


Interactive vs static content: Why dynamic experiences increase engagement

Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…


Four free ways your CRM can drive more value across the business

A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.


Marketing campaigns win big when performance and creative tango together

Campaigns work best when creative marketing meets performance marketing. And we’ve got the PROOF.


Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?


How to beat the sugar rush of short term campaign leads

Short-term sugar rush leads happen when instant gratification takes precedence over long term strategy. …


How to fix employer branding’s mojo problem

The old recruitment marketing playbook isn’t working any more. Now, the best employer branding looks a lot like the best B2B marketing…


B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.


Gated content locks out leads — so why keep doing it?

Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.


9 new performance marketing metrics to measure how you’re impacting revenue

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.


Brand vs Performance Marketing: A plan to kill your silos

It’s time to build a plan to unite, rather than isolate, B2B marketing teams for better results.


Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.