Velocity Culture

The unexpected joy of work after a pregnant pause

Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.

Velocity Culture

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A reluctant marketer’s 5-year love letter to B2B

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay…

Velocity Culture

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Interactive vs. static content: Why dynamic experiences increase engagement

Big, shiny interactive pages get all the press. But there are a bunch of small, inventive and inexpensive ways to use interactivity to improve engagement…

B2B marketing / Design

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Four free ways your CRM can drive more value across the business

A CRM can be an overwhelming thing – which is why most companies don’t end up using it to its full potential. Here are four tips to fix that.

B2B marketing / Positioning

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Marketing campaigns win big when performance and creative tango together

Campaigns work best when creative marketing meets performance marketing. And we’ve got the PROOF.

B2B marketing / Positioning

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Making buyers care just isn’t enough right now

When purse strings are tightest, how can you make your audience care enough to not just take notice — but take action?

B2B marketing / Positioning

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How to beat the sugar rush of short-term campaign leads

Short-term sugar rush leads happen when instant gratification takes precedence over long term strategy. …

B2B marketing / Positioning

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How to fix employer branding’s mojo problem

The old recruitment marketing playbook isn’t working any more. Now, the best employer branding looks a lot like the best B2B marketing…

B2B marketing / Brand

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B2B marketing in a recession: Fight, flight or focus?

Knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers working with tight budgets.

B2B marketing / Positioning

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Gated content locks out leads — so why keep doing it?

Most B2B marketers understand what you get from gated content: leads in ever-decreasing numbers. But very few know what it costs you.

B2B marketing / Positioning

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9 Performance Marketing Metrics For 2023

Most B2B performance marketing metrics come from web analytics. We’ve created 9 new custom measures for B2B content. Enjoy.

B2B marketing / Positioning

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Brand vs Performance Marketing: A plan to kill your silos

Many social media circles rock with a brand v performance marketing debates. It’s time to unite, rather than isolate, B2B marketing teams.

B2B marketing / Positioning

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